Blackboard Connect / ParentLink (Now a part of Finalsite)
Overview
- Overview
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Finalsite Mass Notifications, formerly Blackboard Connect and ParentLink, is a K–12 communication platform for sending district, school, attendance, emergency, and classroom messages through voice calls, SMS, email, mobile-app notifications, websites, and social media. The platform synchronizes recipient and relationship data from district systems, supports targeted and automated outreach, translates messages into many languages, and reports delivery and engagement.
An accurate phone number is only part of the relationship: the system also needs to know which student, guardian, school, and message audience belong together when outreach is sent. Sending a message and successfully reaching the intended person are different events. Staff review contact quality and delivery information as part of ongoing outreach.
Features
- Features
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Multichannel delivery
- Sends voice, text, email, app, web, and social messages from one workflow.
- Supports scheduled, immediate, recurring, and emergency communication.
Audience targeting
- Uses SIS and contact data to reach districts, schools, grades, groups, families, students, or staff.
- Supports community opt-in lists for eligible communications.
Automation and translation
- Automates attendance, balance, reminder, and threshold notifications.
- Provides automatic language translation and reusable templates.
Reporting and administration
- Reports delivery, opens, opt-outs, contact gaps, and parent-student relationship issues.
- Uses roles, approvals, and district-specific authentication controls.
Student Data Privacy
- Student Data Privacy
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Review the Common Sense Privacy Rating:
N/A
Blackboard Connect / ParentLink (Now a part of Finalsite) Privacy Policy:
https://www.blackboard.com/trust-center/us-state-privacy-notice
Signed California Student Data Privacy Agreement?
No records found in SDPC Registry
Company News
- Company News
Interoperability
Sign-on, rostering, and file exchange methods
Select a connector to see every product that supports it.
Note: SDLA does not endorse or resell any products listed on the site. They are listed simply to aid in the development of integration resources for school district ed-data leaders.

